IECC | Programs

Semester 1

Prefix/Num

Program Overview:
The Social Media Management certificate is designed to provide students with the skills to manage social media marketing strategies, advertising, promotion, and public relations activities utilizing traditional and new digital media formats. The certificate prepares individuals to function as public relations advisors, image managers, communications consultants, and digital media managers.

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Surveys the role and effects of the broadcasting and cable industry. Emphasizes historical development, media regulations, terminology, programming and career opportunities.

Composition I is an introductory course in composition and rhetoric emphasizing expository prose. Major focus is on organization, paragraph structure, and elimination of mechanical errors. The writing course sequence will (1) develop awareness of the writing process; (2) provide inventional, organizational, and editorial strategies; (3) stress the variety of uses for writing; and (4) emphasize critical skills in reading, thinking, and writing. Grade of C or better is required for IAI transfer credit.

This course is designed to develop the student's appreciation of the value of communication between individuals and between business and industries. It is to provide a practical application for today's trades, business, and industrial workers, particularly in the comprehension and expression of written English as it applies to business letters, reports, and memoranda.

This writing course focuses on issues affecting media publishing and the basic writing skills necessary to create messages for the multimedia environment, such as web-based and other digital formats including text, audio, and still and moving images. Students will study digital publishing and distribution models and issues such as piracy, social media, and digital rights management.

Students will explore the basic techniques of planning, conducting, and reporting qualitative human communication research and will be tasked with creating and producing their own social media and viral-marketing campaign. Students will focus on the development, use, critical evaluation, and regulation of new electronic communication and prepare to function as developers and managers of digital communications media.

The role of the broadcast and digital media manager is studied. The basic principles of management and an insightful study of the daily operational responsibilities of the manager as they relate to each department within a media business is presented. The manager's obligation in the area of FCC regulations is also offered.

Sports media and informatics training includes writing press releases, distributing media content, taking pictures, producing media guides, and arranging interviews. Students will explore the relationship between sport and social media platforms with an emphasis being placed upon real-world projects.

This course provides an overview of the nature, functions, and responsibilities of the mass communication industries in a global environment with an emphasis on the media's role in the American society.

We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

This is a General Education or Elective course to be selected and therefore has no schedule link.