CSM 1204 - Evaluating Cust. Svc. & Growth

A customers’ level of satisfaction is directly tied to the long-term success of any service organization. In order to assess customer satisfaction, organizations must know the needs, wants, and expectations of customers, establish service goals, and build a strategic approach to appraising attainment of those goals. This course will introduce students to basic customer service concepts including customer relationship management, and how to collect, interpret and use data in making informed business decisions.

IAI Codes - Illinois Articulation Initiative (If applicable)