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D256
Music and Media (MEDIA)
WVC 
Program Overview:
The Music and Media degree program is designed to enable graduates to enter occupations in the area of music performance, audio/video technology, record studio technicians, sound and video technicians, and potentially management positions using digital communications media.

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Semester 1
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1101
Introduction to Broadcasting
3
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____________________________

Surveys the role and effects of the broadcasting and cable industry. Emphasizes historical development, media regulations, terminology, programming and career opportunities.

BRD 1202
Radio/TV Announcing
3
marked
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____________________________

Broadcast announcing principles and techniques are discussed and applied. Includes creating, reading and delivering commercials, news, interviews, public service announcements, and special events.

BRD 1215
Broadcasting & Digital Media Tech
3
marked
marked
____________________________

This course is designed to familiarize students with the various forms of technology associated with radio and television broadcasting and digital media. Such things as computer applications and associated programming and production techniques will be discussed. Students will also become familiar with skills needed to successfully complete live and pre-recorded radio air-shifts and television productions with an emphasis on the various forms of technology involved.

MUS 1101
Music Appreciation
3
marked
marked
____________________________

Introduction to representative music masterpieces through perceptive listening. Emphasis on the elements of music, various forms and periods, and great composers and performances.

ELEC
Music Elective marked
2
marked
marked
____________________________

ELEC
Applied Music Elective marked
1
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____________________________

Term Total
15
Semester 2
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1203
Audio Production
3
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____________________________

An introduction to audio production techniques and equipment operation. Includes terminology, basic script writing, editing, and producing long form and short form audio projects in a studio setting.

BRD 1204
Video Production Multi-Camera
3
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Introduces students to the application of fundamental multi-camera production techniques. Includes terminology, conceptualization, basic script writing, audio board operations, and lighting in a multi-camera setting. Students use campus TV facilities.

BRD 1208
Social Media
3
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Students will explore the basic techniques of planning, conducting, and reporting qualitative human communication research and will be tasked with creating and producing their own social media and viral-marketing campaign. Students will focus on the development, use, critical evaluation, and regulation of new electronic communication and prepare to function as developers and managers of digital communications media.

ENG 1111
Composition I
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Composition I is an introductory course in composition and rhetoric emphasizing expository prose. Major focus is on organization, paragraph structure, and elimination of mechanical errors. The writing course sequence will (1) develop awareness of the writing process; (2) provide inventional, organizational, and editorial strategies; (3) stress the variety of uses for writing; and (4) emphasize critical skills in reading, thinking, and writing. Grade of C or better is required for IAI transfer credit. (Not to be used for humanities credit)

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ENG 1201
Communications
3
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____________________________

This course is designed to develop the student's appreciation of the value of communication between individuals and between business and industries. It is to provide a practical application for today's trades, business, and industrial workers, particularly in the comprehension and expression of written English as it applies to business letters, reports, and memoranda.

MUS 1103
Music in Multicultural America
3
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____________________________

This course is a study of the role of music in the social and cultural life of the United States. The focus is on the varied and complex roles of music making in community life. Emphasis is given to the diversity of musical styles, genres, and repertoires that make up the American soundscape.

MUS 1112
Beginning Theory
3
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This is a course in elementary music theory which does not presuppose a previous background in music. Music fundamentals, ear training, and introduction to harmony are covered.

Term Total
18
Semester 3
Prefix/Num
Title
Info
CR
SU2017
FA2017
BMK 1203
Advertising
2
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____________________________

This course is a survey of the methods and techniques of advertising. Course discussion includes the history of advertising, advertising cycle, selection of media, analysis of copy and displays, preparation and layout of copy, trademarks, slogans, campaigns, costs and measurement of results.

BRD 2212
Video Production Field
3
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Introduces students to the application of fundamental non-studio video production techniques. Includes terminology, conceptualization, basic script writing, field audio operations, and lighting in a non-studio setting. Actual programs are developed, produced and directed by students using the WVC TV facilities.

PHI 1111
Introduction to Philosophy
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This course is an introduction to the principles and problems in Philosophy. Major philosophers and schools of philosophical thought are studied.

or
ELEC
Humanities Gen Ed Elective marked
3
marked
marked
____________________________

ELEC
Social Science Gen Ed Elective marked
3
marked
marked
____________________________

ELEC
Speech Gen Ed Elective marked
3
marked
marked
____________________________

Term Total
14
Semester 4
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1207
Writing for Media
3
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This writing course focuses on issues affecting media publishing and the basic writing skills necessary to create messages for the multimedia environment, such as web-based and other digital formats including text, audio, and still and moving images. Students will study digital publishing and distribution models and issues such as piracy, social media, and digital rights management.

BRD 2215
Digital Media Management
3
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The role of the broadcast and digital media manager is studied. The basic principles of management and an insightful study of the daily operational responsibilities of the manager as they relate to each department within a media business is presented. The manager's obligation in the area of FCC regulations is also offered.

BRD 2221
Radio/TV Internship
2
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____________________________

This is a practical experience course in which the student is placed in a radio or television station or related broadcast area for work experience. An individual training agreement will be developed for each student enrolled and signed by the employer, student, and college coordinator. The student will be supervised by the employer and the college coordinator. Variable internship hours based on 75 hours equated to 1 semester hour of credit. PREREQUISITE: 2.0 grade point average in all classes prior to the internship.

BRD 2225
Radio/TV Seminar
1
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____________________________

This course is designed to correlate with the internship experience. Student reports, panel discussion, and class discussion pertinent to the internship experience will be presented.

MUS 1102
History of American Music
3
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____________________________

This course is designed to create interest in American music, its media, and basic concepts of form and style. Emphasis is placed upon appreciating and understanding trends in music of the United States through use of representative selections.

ELEC
Math/Science Gen Ed Elective marked
3
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____________________________

Term Total
15
Program Total
62


We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

marked This is a General Education or Elective course to be selected and therefore has no schedule link.

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