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D199
Graphic Arts and Design (GAD)
FCC 
Program Overview:
The Graphic Arts & Design program prepares students for an exciting career in advertising, marketing, publishing, or as a professional graphic designer. Students perform a variety of computerized visual communication activities for the purposes of persuading, selling, and influencing consumer and social behavior. The program provides a robust curriculum of conceptual problem solving, critical thinking, creativity, and formal design. Emphasis is placed on branding and marketing strategies in real-world settings. Particular areas of study encompass typography, print and editorial design, branding and identity, information design, packaging, computer animation as well as production and presentation skills. This well-rounded program offers a strong foundation in graphic arts and design, advanced-level art and design courses, and a liberal studies component.

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Semester 1
Prefix/Num
Title
Info
CR
SP2018
ENG 1111
Composition I
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3
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Composition I is an introductory course in composition and rhetoric emphasizing expository prose. Major focus is on organization, paragraph structure, and elimination of mechanical errors. The writing course sequence will (1) develop awareness of the writing process; (2) provide inventional, organizational, and editorial strategies; (3) stress the variety of uses for writing; and (4) emphasize critical skills in reading, thinking, and writing. Grade of C or better is required for IAI transfer credit. (Not to be used for humanities credit)

GAD 1201
Computer Graphic Fundamentals
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3
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In this course, students learn the most important topics on the elements of design. From working with typography, imagery, and color to researching and obtaining visual communication design. Students also learn how to design on a Macintosh computer through applying industry standards for page layout, illustration, and photo alteration in Adobe Creative Cloud programs such as Photoshop, InDesign, and Illustrator. The focus will be on digital media, interactive design, and typography to ensure students have the information needed to work in the ever-changing world of graphic design. PREREQUISITE/CO-REQUISITE: ART 1113 Introduction to Drawing or GAD 1213 Drawing I or consent of instructor.

GAD 1213
Drawing I
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3
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This course is a foundational study for two dimensional media. Instruction includes basic drawing techniques, media use, and concepts. The course is designed to provide a survey of drawing methods and materials and to broaden the student's appreciation and skills in drawing. Students will learn essential skills such as recording edges, creating dimension, adding accuracy, developing value, balancing compositional elements, and drawing the human face.

GAD 1217
Photography I
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3
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Students will learn to capture an image under virtually any circumstance by understanding the basics of simple exposure. Students will progress in shooting: low-light photography, night-time photography, action photography, advanced painting with light set-ups, macro-photography, extensive posing sessions, extensive use of studio flash, and lighting set-up, along with use of on and off-camera flash. The course will cover equipment, such as bags and tripods and their uses; extensive coverage of lenses and filters to help the student get the best photographs possible; lighting equipment and techniques such as reflectors, off camera flash, bouncing light, low-light photography and painting with light.

MTH 1104
Quantitative Reasoning
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This course focuses on mathematical reasoning and the solving of real-life problems, rather than on routine skills and appreciation. Four topics are studied in depth: Critical thinking, mathematics of finance, statistics, and geometry. The use of calculators and computers are strongly encouraged. PREREQUISITE: PRE 0420 Intermediate Algebra or REM 0422 Math Literacy, or two years of college preparatory algebra and one year geometry with a grade of C or better, or sufficient score on the placement test, or consent of instructor.

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MTH 1201
Technical Mathematics
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3
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This course is designed for students enrolled in technical programs. Topics include: measurement and approximation, algebraic principles and operation, identification and use of formulas. In addition, geometric and trigonometric principles may also be covered if applicable to the program area. Emphasis is placed on the application of mathematical concepts to the solution of problems in vocational and technical fields. PREREQUISITE: REM 0420 Basic Math with a C or better or scoring at beginning algebra level on placement exam.

Term Total
15
Semester 2
Prefix/Num
Title
Info
CR
SP2018
GAD 1205
Introduction to Videography
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3
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This course is an exploration of the principles, mechanics, techniques, and aesthetics of video production and editing. This course is designed to help students use video as an effective form of communication. Students will learn how to obtain video and how to digitally edit using industry standard software. Students will practice pre-production planning and writing, production procedures, and post-production editing.

GAD 1211
Computer Graphic Applications
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3
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The course focuses on developing design and production skills for printed publications. Students will use industry-standard digital tools to efficiently and accurately create 2D graphic elements and content. Basic visual design and production techniques are covered, including typography, vector-based graphics, and approaches to corporate identity and branding. Further, students will attain advanced skills with Photoshop's tool sets, techniques, capabilities and commands. Emphasis will be placed on making accurate selections, creating digital composites, working with contrast and color control/correction and layers, and developing professional skills needed for the digital print imaging industry. PREREQUISITE/CO-REQUISITE: ART 1114 Design I or GAD 1214 Design Fundamentals I or consent of instructor.

GAD 1214
Design Fundamentals I
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3
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During this course students will learn art fundamentals concepts with two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. Students will acquire knowledge from paintings, graphic design, architecture, and new media to help them recognize the language of design in everyday life. Students will be provided with studio art demonstrations, video interviews that provide insight into the creative process, and interactive exercises that will help explore the foundations of art.

SOC 2101
Principles of Sociology
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3
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A study of society, including the rules, interactions and cultural patterns that organize everyday life. Includes the analysis of social conflict, the structure and function of institution, the dynamics of individual and group interactions, social stratification and interactions among diverse groups of people.

SPE 1101
Fundamentals of Effective Speaking
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Short informative and persuasive speeches are prepared and presented. This course places emphasis on selection and organization of materials, methods of securing interest and attention, and elements of delivery as well as characteristics of effective criticism and listening.

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SPE 1111
Interpersonal Communications
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3
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An introduction to the basic theories and concepts relevant to face-to-face interaction. Emphasis is placed on the role of communication in the creation, maintenance, and termination of social, romantic, familial, and professional relationships.

Term Total
15
Semester 3
Prefix/Num
Title
Info
CR
SP2018
BUS 1101
Introduction to Business
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3
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A survey of the basic business principles is covered. Some of the units studied are business in the economy, making firms successful, marketing strategy, sources of financing, using information systems, personnel management, labor problems, government and business relations.

GAD 1281
Fundamentals of Art History I
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3
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This course explores the historical development of visual arts (painting, drawing, printmaking, sculpture, architecture, and popular visual culture) in society, focusing on major artistic styles and movements from Ancient to Medieval times. Furthermore, the class examines works of art as expressions of the ideas and beliefs of artists within their cultural and social contexts.

GAD 2212
Design Fundamentals II
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3
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During this course students will be presented with three-dimensional design concepts with examples from nature, art, and popular culture. A wide spectrum of images culled from all points on the globe, and from a diverse array of cultures and disciplines will be covered. The pressing issues of concept, fabrication, meaning, new technology, and sustainability will also be a focus. PREREQUISITE: GAD 1214 Design Fundamentals I

GAD 2231
Computer Animation
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3
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The course focuses on the fundamentals of designing, authoring and producing many types of interactive user experiences including interface design, usability, navigation, flowcharting, interaction and animation. Students will use Adobe CC Edge Animate and Flash as both content creation and production tools. Students will gain the opportunity to learn about the most important features of Adobe Dreamweaver CC, Adobe Flash Professional CC, and Adobe Edge Animate CC. Students will create a final project that integrates what they have learned about the three programs. Theory and production of animated 2D graphics for time-based media environments; concept research, design and pre-production routines for motion graphics projects; focus on the animation typography, graphic objects and still images is heavily emphasized. Students will produce a time-based graphics and typography for end-use as film/video and experimental motion graphics. PREREQUISITE/CO-REQUISITE: GAD 1211 Computer Graphic Applications.

PSY 1101
General Psychology I
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3
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A survey of the study of human and animal behavior with emphasis on the scientific nature of contemporary psychological investigation. Topics may include the biology of behavior, sensation, motivation, emotion, life-span development of behavior, personality, abnormal behavior and its therapies, social behavior, and individual differences. NO PREREQUISITE.

Term Total
15
Semester 4
Prefix/Num
Title
Info
CR
SP2018
GAD 2221
Computer Graphic Techniques
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3
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The course focuses on advanced visual communication using computer graphics to produce advertising and layout designs for complex publications, including web publishing. Students will also study the history of advertising, media types, and advertising strategies. Emphasis is placed on attaining a good grasp of design concepts, creativity, effective problem solving, and presentation through lecture, presentation, in-class assignments, a research project, and outside class work. Work will be based on mastering hand skills in the form of sketches and layout and design. Computer skills will be perfected in the areas of design work on Adobe Illustrator and Photoshop using scanners and color printers. Adobe Dreamweaver and Flash will be introduced to facilitate web design and simple logo animation. Finally, portfolio development and implementation will be a focus in this course. As well, we will focus on preparation for client presentations, career exploration, and preparation for employment interviews and graphic design marketability. PREREQUISITE/CO-REQUISITE: GAD 1211 Computer Graphic Applications.

GAD 2225
Typography I
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3
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This course is an exploration of typographic structures, terminology, and methods as tools for visual communications. Typography I will provide you with a well-researched, authoritative introduction of typography that explores the varied uses of type in historical and contemporary visual communications. Coverage begins with a brief history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The creative use of emphasis, designing effective layouts, using grids, and developing original type styles will be covered. Examining contemporary challenges in type, the terminology and concepts relevant to designing with type in a digital environment will also be introduced. During this course you will learn the basic necessary skills and knowledge of creating and managing typography for both aesthetic and communication purposes. This course uses both computer and hands-on methods to address the language of type and its effective uses. PREREQUISITE: GAD 1213 Drawing I.

GAD 2230
Digital Imaging
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This course will introduce student to Macintosh OS X, design fundamentals, and digital design programs used in the graphic design industry (Adobe Photoshop Creative Cloud and Adobe Lightroom Creative Cloud). Topics to be covered range from simple tone corrections of scanned photographs through creating advanced composite images. PREREQUISITE: GAD 1217 Photography I.

GAD 2281
Fundamentals of Art History II
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3
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This course explores the historical development of visual arts (painting, drawing, printmaking, sculpture, and architecture) in Western society, focusing on major artistic styles and movements from pre-renaissance to contemporary times. Furthermore, the class examines works of art as expressions of the ideas and beliefs of artists within their cultural and social contexts. PREREQUISITE: GAD 1281 Fundamentals of Art History I.

GAD 2297
Graphic Art & Design Portfolio
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The course focuses on helping students create an effective professional design portfolio and presentation of their work. Students will gain the opportunity to learn that the quality and personal style of a designer’s portfolio is crucial in starting out in the design industry. The entire creative audience will be addressed. Students will be guided through the essential steps in creating a portfolio that reflects their personal style, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining a student’s own “brand” or “image,” with practical suggestions for translating that personal vision into a cohesive “marketing program” that gets results. Based on a student's specific goals, emphasis will be placed on methods of effectively presenting his/her works.

GAD 2298
Graphic Design Internship
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This course will help prepare students for the workplace at Internship level. Integrating theory with real-world practice, students will be provided with the opportunity to make meaningful connections between classroom learning and their own field experiences through ongoing reflection, analysis, and exercises. Students will be guided through the course with lessons to help them enhance self-awareness, integrate the knowledge and values of the profession, recognize challenging and dissonant situations, decision-making, and follow-through. Students will gain knowledge on getting started, ethics, cultural diversity, communication, and self-care. Students will work in an approved business that specializes in graphic arts and design services. Students will submit weekly reports to the instructor outlining duties performed and skills learned/improved. Hours worked must be 150 at a minimum. PREREQUISITES: GAD 1211 Computer Graphic Applications and GAD 2131 Computer Animation.

Term Total
15
Program Total
60


We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

marked This is a General Education or Elective course to be selected and therefore has no schedule link.

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