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C253
Media Communications (MEDIA)
WVC 
Program Overview:
Students in the Media Communications certificate program plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities utilizing traditional and new digital media formats. The certificate prepares individuals to function as media advertising associates, broadcast communications consultants, announcers, and digital media managers.

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Semester 1
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1101
Introduction to Broadcasting
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3
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Surveys the role and effects of the broadcasting and cable industry. Emphasizes historical development, media regulations, terminology, programming and career opportunities.

BRD 1202
Radio/TV Announcing
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3
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Broadcast announcing principles and techniques are discussed and applied. Includes creating, reading and delivering commercials, news, interviews, public service announcements, and special events.

BRD 2213
Broadcast Advertising & Sales
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3
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This course emphasizes principles and methods of media sales, including sales research. The course also covers advertising market research and audience research.

BRD 2217
Broadcast Journalism
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3
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A study of broadcast journalism, concepts, principles and techniques relating to radio and television news. Practical work includes gathering, writing and presenting news on the college-operated radio and television stations.

SPM 2210
Activity Planning
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3
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This course will provide students with an understanding of programming and planning in Sport Management. Students will get a thorough understanding of the sport/event marketing and promotions, scheduling, staffing and facility management. PREREQUISITES: SPM 1201 Intro to Sport Management, SPM 1202 Recreation and Leisure, or consent of instructor.

Term Total
15
Semester 2
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1207
Writing for Media
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3
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This writing course focuses on issues affecting media publishing and the basic writing skills necessary to create messages for the multimedia environment, such as web-based and other digital formats including text, audio, and still and moving images. Students will study digital publishing and distribution models and issues such as piracy, social media, and digital rights management.

BRD 1208
Social Media
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3
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Students will explore the basic techniques of planning, conducting, and reporting qualitative human communication research and will be tasked with creating and producing their own social media and viral-marketing campaign. Students will focus on the development, use, critical evaluation, and regulation of new electronic communication and prepare to function as developers and managers of digital communications media.

BRD 2215
Digital Media Management
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3
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The role of the broadcast and digital media manager is studied. The basic principles of management and an insightful study of the daily operational responsibilities of the manager as they relate to each department within a media business is presented. The manager's obligation in the area of FCC regulations is also offered.

GEN 2297
Employment Skills
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2
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This course prepares the student for job interviews, job placement, and employment. Verbal and written communication skills are implemented through assigned reports. Topics of discussion and debate range from securing and keeping a job to individual attitudes, work habits, work ethics, and interviewing skills. The student will be required to prepare a written resume and to apply communication skills in practical situations.

JLM 1111
Survey of Mass Media
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3
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This course provides a broad overview of the nature, functions, and responsibilities of the mass communication industries. Emphasis is placed on the media’s role in the American society and culture. The topics of media history, journalism, laws, ethics, advertising, and current media issues discussed.

ELEC
Social Science Gen Ed Elective marked
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3
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Term Total
17
Program Total
32


We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

marked This is a General Education or Elective course to be selected and therefore has no schedule link.

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