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C252
Entertainment Business (MEDIA)
WVC 
Program Overview:
The Entertainment Business certificate focuses on obtaining and conveying ideas and information in entertainment marketing to facilitate business operations utilizing traditional and new digital media formats. The certificate prepares individuals to function as professional sales associates, broadcast marketing consultants, and digital media managers.

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Semester 1
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1101
Introduction to Broadcasting
about
3
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Surveys the role and effects of the broadcasting and cable industry. Emphasizes historical development, media regulations, terminology, programming and career opportunities.

BRD 1215
Broadcasting & Digital Media Tech
about
3
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This course is designed to familiarize students with the various forms of technology associated with radio and television broadcasting and digital media. Such things as computer applications and associated programming and production techniques will be discussed. Students will also become familiar with skills needed to successfully complete live and pre-recorded radio air-shifts and television productions with an emphasis on the various forms of technology involved.

BRD 2213
Broadcast Advertising & Sales
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3
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This course emphasizes principles and methods of media sales, including sales research. The course also covers advertising market research and audience research.

BRD 2217
Broadcast Journalism
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3
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A study of broadcast journalism, concepts, principles and techniques relating to radio and television news. Practical work includes gathering, writing and presenting news on the college-operated radio and television stations.

BUS 1101
Introduction to Business
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3
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A survey of the basic business principles is covered. Some of the units studied are business in the economy, making firms successful, marketing strategy, sources of financing, using information systems, personnel management, labor problems, government and business relations.

SPM 2210
Activity Planning
about
3
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This course will provide students with an understanding of programming and planning in Sport Management. Students will get a thorough understanding of the sport/event marketing and promotions, scheduling, staffing and facility management. PREREQUISITES: SPM 1201 Intro to Sport Management, SPM 1202 Recreation and Leisure, or consent of instructor.

Term Total
18
Semester 2
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1203
Audio Production
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3
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An introduction to audio production techniques and equipment operation. Includes terminology, basic script writing, editing, and producing long form and short form audio projects in a studio setting.

BRD 1208
Social Media
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3
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Students will explore the basic techniques of planning, conducting, and reporting qualitative human communication research and will be tasked with creating and producing their own social media and viral-marketing campaign. Students will focus on the development, use, critical evaluation, and regulation of new electronic communication and prepare to function as developers and managers of digital communications media.

BRD 2215
Digital Media Management
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3
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The role of the broadcast and digital media manager is studied. The basic principles of management and an insightful study of the daily operational responsibilities of the manager as they relate to each department within a media business is presented. The manager's obligation in the area of FCC regulations is also offered.

BRD 2221
Radio/TV Internship
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2
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This is a practical experience course in which the student is placed in a radio or television station or related broadcast area for work experience. An individual training agreement will be developed for each student enrolled and signed by the employer, student, and college coordinator. The student will be supervised by the employer and the college coordinator. Variable internship hours based on 75 hours equated to 1 semester hour of credit. PREREQUISITE: 2.0 grade point average in all classes prior to the internship.

BRD 2225
Radio/TV Seminar
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1
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This course is designed to correlate with the internship experience. Student reports, panel discussion, and class discussion pertinent to the internship experience will be presented.

GEN 2297
Employment Skills
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2
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This course prepares the student for job interviews, job placement, and employment. Verbal and written communication skills are implemented through assigned reports. Topics of discussion and debate range from securing and keeping a job to individual attitudes, work habits, work ethics, and interviewing skills. The student will be required to prepare a written resume and to apply communication skills in practical situations.

ELEC
Humanities Gen Ed Elective marked
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3
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Term Total
17
Program Total
35


We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

marked This is a General Education or Elective course to be selected and therefore has no schedule link.

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