marked

marked
C254
Social Media Management (MEDIA)
WVC 
Program Overview:
Students in the Social Media Management certificate program manage social media marketing strategies, advertising, promotion, and public relations activities utilizing traditional and new digital media formats. The certificate prepares individuals to function as public relations advisors, image managers, communications consultants, and digital media managers.

print PRINT with Descriptions | print PRINT

Gainful Employment Consumer Disclosure Information

Semester 1
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1101
Introduction to Broadcasting
about
3
marked
marked
____________________________

Surveys the role and effects of the broadcasting and cable industry. Emphasizes historical development, media regulations, terminology, programming and career opportunities.

ENG 1111
Composition I
about
marked
marked
____________________________

Composition I is an introductory course in composition and rhetoric emphasizing expository prose. Major focus is on organization, paragraph structure, and elimination of mechanical errors. The writing course sequence will (1) develop awareness of the writing process; (2) provide inventional, organizational, and editorial strategies; (3) stress the variety of uses for writing; and (4) emphasize critical skills in reading, thinking, and writing. Grade of C or better is required for IAI transfer credit. (Not to be used for humanities credit)

or
ENG 1201
Communications
about
3
marked
marked
____________________________

This course is designed to develop the student's appreciation of the value of communication between individuals and between business and industries. It is to provide a practical application for today's trades, business, and industrial workers, particularly in the comprehension and expression of written English as it applies to business letters, reports, and memoranda.

ELEC
Math/Science Gen Ed Elective marked
about
3
marked
marked
____________________________

ELEC
Social Science Gen Ed Elective marked
about
3
marked
marked
____________________________

ELEC
Speech Gen Ed Elective marked
about
3
marked
marked
____________________________

Term Total
15
Semester 2
Prefix/Num
Title
Info
CR
SU2017
FA2017
BRD 1207
Writing for Media
about
3
marked
marked
____________________________

This writing course focuses on issues affecting media publishing and the basic writing skills necessary to create messages for the multimedia environment, such as web-based and other digital formats including text, audio, and still and moving images. Students will study digital publishing and distribution models and issues such as piracy, social media, and digital rights management.

BRD 1208
Social Media
about
3
marked
marked
____________________________

Students will explore the basic techniques of planning, conducting, and reporting qualitative human communication research and will be tasked with creating and producing their own social media and viral-marketing campaign. Students will focus on the development, use, critical evaluation, and regulation of new electronic communication and prepare to function as developers and managers of digital communications media.

BRD 2215
Digital Media Management
about
3
marked
marked
____________________________

The role of the broadcast and digital media manager is studied. The basic principles of management and an insightful study of the daily operational responsibilities of the manager as they relate to each department within a media business is presented. The manager's obligation in the area of FCC regulations is also offered.

BRD 2218
Sports Media
about
3
marked
marked
____________________________

Sports media and informatics training includes writing press releases, distributing media content, taking pictures, producing media guides, and arranging interviews. Students will explore the relationship between sport and social media platforms with an emphasis being placed upon real-world projects.

JLM 1111
Survey of Mass Media
about
3
marked
marked
____________________________

This course provides a broad overview of the nature, functions, and responsibilities of the mass communication industries. Emphasis is placed on the media’s role in the American society and culture. The topics of media history, journalism, laws, ethics, advertising, and current media issues discussed.

Term Total
15
Program Total
30


We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

marked This is a General Education or Elective course to be selected and therefore has no schedule link.

marked