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C240
Sales (SALES)
WVC 
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This certificate program is designed to assist the individual in obtaining the entry-level skills necessary for employment in the sales field.

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Semester 1
Prefix/Num
Title
Info
CR
FA2014
SP2015
BMK 1203
Advertising
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2
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This course is a survey of the methods and techniques of advertising. Course discussion includes the history of advertising, advertising cycle, selection of media, analysis of copy and displays, preparation and layout of copy, trademarks, slogans, campaigns, costs and measurement of results.

BMK 2102
Introduction to Sales
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3
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This course emphasizes the application of selling techniques in various personal and professional situations. The various stages of a customer relationship sales process are discussed including: rapport, need discovery, demonstration, negotiation, closing, prospecting, customer service and time management. Application of selling techniques towards the daily activities throughout a student's career is stressed throughout the course.

BUS 1101
Introduction to Business
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3
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A survey of the basic business principles is covered. Some of the units studied are business in the economy, making firms successful, marketing strategy, sources of financing, using information systems, personnel management, labor problems, government and business relations.

BUS 2101
Business Law I
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3
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Introduction to the legal system as it affects business activity. Areas of concentration include formation and nature of contracts, the agency relationships, and the Uniform Commercial Code Law of Sales and Commercial Paper.

BUS 2201
Principles of Management
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3
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This course introduces students to principles of business management and develops skills needed to manage people and resources. Objectives, strategies, leadership, organization structure, motivation, quality, teaming, change and operational proceduresare covered.

ENG 1111
Composition I
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Composition I is an introductory course in composition and rhetoric emphasizing expository prose. Major focus is on organization, paragraph structure, and elimination of mechanical errors. The writing course sequence will (1) develop awareness of the writing process; (2) provide inventional, organizational, and editorial strategies; (3) stress the variety of uses for writing; and (4) emphasize critical skills in reading, thinking, and writing. Grade of C or better is required for IAI transfer credit. (Not to be used for humanities credit)

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ENG 1201
Communications
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3
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This course is designed to develop the student's appreciation of the value of communication between individuals and between business and industries. It is to provide a practical application for today's trades, business, and industrial workers, particularly in the comprehension and expression of written English as it applies to business letters, reports, and memoranda.

Term Total
17
Semester 2
Prefix/Num
Title
Info
CR
FA2014
SP2015
BMG 1202
Business Math
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4
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Topics covered include: bank records, sales invoices, percentages, cash and trade discounts, markups and markdowns, interest, loans, finance charges, taxes, payroll, and commissions. PREREQUISITE: REM 0420 Basic Math with a C or better or scoring at beginning Algebra level on placement exam or consent of instructor.

BMK 1201
Sales Management
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3
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This course integrates techniques of selling with the management of sales personnel. Topics include strategic management, forecasting, compensation, budgeting, leadership and careers, sales management models, sales trends, sales teams, training and technology.

BMK 2101
Principles of Marketing
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3
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A survey of the field of marketing as comprised of the four marketing functions:price, product, promotion, and distribution. The course emphasizes the changing field of marketing as a facilitation of the flow of goods, services and ideas from producers to consumers. Focus is placed on customer relationships by understanding skills necessary to develop a customer focused organization. Integrated throughout the course is the importance of determining and fulfilling customer needs and expectations while managing quality and maintaining a profitable organization. Throughout the course students will consider the role of marketing in business, non-business and personal applications.

BUS 2104
Business Economics
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3
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Prices and incomes, depression and inflation, competition and monopoly, supply and demand, money and the government will be considered.

PSY 1103
Business Psychology
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3
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This course centers on those human relations skills that students need to successfully interact in today's changing world: communication, motivation, authority, leadership styles and strategies, attitude adjustment and coping. Students will learn the fundamentals necessary for adjusting to cultural diversity, economic fluctuations and changes in responsibility.

Term Total
16
Program Total
33


We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

marked This is a General Education or Elective course to be selected and therefore has no schedule link.

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