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D255
Radio/TV and Digital Media (RADIO)
WVC 
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Graduates of this program should qualify for employment opportunities in commercial and public broadcasting or other areas of mass communications. Typical entry-level job titles include editor, announcer, newscaster, account executive, sportscaster, producer, writer, traffic manager, public affairs director, and many others. Students completing the program should be able to demonstrate the following: knowledge of broadcast station operations, understanding of FCC rules and regulations, ability to operate all types of professional broadcasting equipment and software, and ability to demonstrate fundamental on-air and production skills.

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Semester 1
Prefix/Num
Title
Info
CR
SP2017
SU2017
BRD 1101
Introduction to Broadcasting
about
3
marked
marked
____________________________

Surveys the role and effects of the broadcasting and cable industry. Emphasizes historical development, media regulations, terminology, programming and career opportunities.

BRD 1202
Radio/TV Announcing
about
3
marked
marked
____________________________

Broadcast announcing principles and techniques are discussed and applied. Includes creating, reading and delivering commercials, news, interviews, public service announcements, and special events.

BRD 1210
Applied Broadcasting I
about
3
marked
marked
____________________________

A skills content course in which students will develop skills in broadcasting principles and practice. Includes using the campus radio and/or television facilities. Applied Broadcasting I places emphasis on broadcast studio equipment operation.

BRD 1215
Broadcasting & Digital Media Tech
about
3
marked
marked
____________________________

This course is designed to familiarize students with the various forms of technology associated with radio and television broadcasting and digital media. Such things as computer applications and associated programming and production techniques will be discussed. Students will also become familiar with skills needed to successfully complete live and pre-recorded radio air-shifts and television productions with an emphasis on the various forms of technology involved.

BRD 2217
Broadcast Journalism
about
3
marked
marked
____________________________

A study of broadcast journalism, concepts, principles and techniques relating to radio and television news. Practical work includes gathering, writing and presenting news on the college-operated radio and television stations.

Term Total
15
Semester 2
Prefix/Num
Title
Info
CR
SP2017
SU2017
BRD 1203
Audio Production
about
3
marked
marked
____________________________

An introduction to audio production techniques and equipment operation. Includes terminology, basic script writing, editing, and producing long form and short form audio projects in a studio setting.

BRD 1204
Video Production Multi-Camera
about
3
marked
marked
____________________________

Introduces students to the application of fundamental multi-camera production techniques. Includes terminology, conceptualization, basic script writing, audio board operations, and lighting in a multi-camera setting. Students use campus TV facilities.

BRD 1208
Social Media
about
3
marked
marked
____________________________

Students will explore the basic techniques of planning, conducting, and reporting qualitative human communication research and will be tasked with creating and producing their own social media and viral-marketing campaign. Students will focus on the development, use, critical evaluation, and regulation of new electronic communication and prepare to function as developers and managers of digital communications media.

BRD 1211
Applied Broadcasting II
about
3
marked
marked
____________________________

A skills content course in which students will develop skills in broadcasting principles and practice. Includes using the campus radio and/or television facilities. Applied Broadcasting II places emphasis on broadcast production work.

ENG 1111
Composition I
about
marked
marked
____________________________

Composition I is an introductory course in composition and rhetoric emphasizing expository prose. Major focus is on organization, paragraph structure, and elimination of mechanical errors. The writing course sequence will (1) develop awareness of the writing process; (2) provide inventional, organizational, and editorial strategies; (3) stress the variety of uses for writing; and (4) emphasize critical skills in reading, thinking, and writing. Grade of C or better is required for IAI transfer credit. (Not to be used for humanities credit)

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ENG 1201
Communications
about
3
marked
marked
____________________________

This course is designed to develop the student's appreciation of the value of communication between individuals and between business and industries. It is to provide a practical application for today's trades, business, and industrial workers, particularly in the comprehension and expression of written English as it applies to business letters, reports, and memoranda.

ELEC
Math/Science Elective marked
about
3
marked
marked
____________________________

Term Total
18
Summer Semester
Prefix/Num
Title
Info
CR
SP2017
SU2017
BRD 2220
Practicum in Broadcasting
about
3
marked
marked
____________________________

This course is designed to enable the broadcast student to gain experience working in the actual environment of a radio or television station. Practicum will involve the college radio station, WVJC, and/or television facilities.

Term Total
3
Semester 3
Prefix/Num
Title
Info
CR
SP2017
SU2017
BMK 1203
Advertising
about
2
marked
marked
____________________________

This course is a survey of the methods and techniques of advertising. Course discussion includes the history of advertising, advertising cycle, selection of media, analysis of copy and displays, preparation and layout of copy, trademarks, slogans, campaigns, costs and measurement of results.

BRD 2210
Applied Broadcasting III
about
3
marked
marked
____________________________

A skills content course in which students will develop skills in broadcasting principles and practice. Includes using the campus radio and/or television facilities. Applied Broadcasting III places emphasis on developing an appropriate announcing style.

BRD 2212
Video Production Field
about
3
marked
marked
____________________________

Introduces students to the application of fundamental non-studio video production techniques. Includes terminology, conceptualization, basic script writing, field audio operations, and lighting in a non-studio setting. Actual programs are developed, produced and directed by students using the WVC TV facilities.

ELEC
Social Science Elective marked
about
3
marked
marked
____________________________

ELEC
Speech Elective marked
about
3
marked
marked
____________________________

ELEC
Humanities Gen Ed Elective marked
about
3
marked
marked
____________________________

Term Total
17
Semester 4
Prefix/Num
Title
Info
CR
SP2017
SU2017
BRD 1207
Writing for Media
about
3
marked
marked
____________________________

This writing course focuses on issues affecting media publishing and the basic writing skills necessary to create messages for the multimedia environment, such as web-based and other digital formats including text, audio, and still and moving images. Students will study digital publishing and distribution models and issues such as piracy, social media, and digital rights management.

BRD 2211
Applied Broadcasting IV
about
3
marked
marked
____________________________

A skills content course in which students will develop skills in broadcasting principles and practice. Includes using the campus radio and/or television facilities. Applied Broadcasting IV places emphasis on entry-level job preparation.

BRD 2215
Digital Media Management
about
3
marked
marked
____________________________

The role of the broadcast and digital media manager is studied. The basic principles of management and an insightful study of the daily operational responsibilities of the manager as they relate to each department within a media business is presented. The manager's obligation in the area of FCC regulations is also offered.

BRD 2221
Radio/TV Internship
about
2
marked
marked
____________________________

This is a practical experience course in which the student is placed in a radio or television station or related broadcast area for work experience. An individual training agreement will be developed for each student enrolled and signed by the employer, student, and college coordinator. The student will be supervised by the employer and the college coordinator. Variable internship hours based on 75 hours equated to 1 semester hour of credit. PREREQUISITE: 2. 0 grade point average in all classes prior to the internship.

BRD 2225
Radio/TV Seminar
about
1
marked
marked
____________________________

This course is designed to correlate with the internship experience. Student reports, panel discussion, and class discussion pertinent to the internship experience will be presented.

JLM 1111
Survey of Mass Media
about
3
marked
marked
____________________________

This course provides a broad overview of the nature, functions, and responsibilities of the mass communication industries. Emphasis is placed on the media’s role in the American society and culture. The topics of media history, journalism, laws, ethics, advertising, and current media issues discussed.

Term Total
15
Program Total
68


We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

marked This is a General Education or Elective course to be selected and therefore has no schedule link.

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