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D235
Marketing Business Management (MARKT)
WVC 
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The Marketing Business Management program is for students interested in various business and entrepreneurial career opportunities. Students study and practice skills in fundamental business practices in order to qualify for supervisory and middle management positions. The importance of team development, customer satisfaction, employee motivation, and problem solving is emphasized throughout the program. Business management students will also receive college credit and pay for on-the-job occupational experience while working in a business-related field during two semesters.

Career possibilities encompass a multitude of current and expanding business opportunities including: product and service retailing, wholesaling, advertising, marketing, distribution, sales, food service, hospitality, supervision in manufacturing, entrepreneurship and business ownership. Graduate job titles include: assistant manager, line supervisor, assistant department manager, team leader, manager trainee, account executive, customer service associate and sales representative. The Marketing Business Management program enhances career opportunities for both men and women. After completion of the degree, some graduates pursue a baccalaureate degree through the SIU-C Capstone program.

┬╣General Education Hours (17)
Given the variable available for BMK 1205 and BMK 2205 from 4-7 credit hours, if the student performs either of these internships at less than 7 credits, the remaining hours are to be made up in electives.
**BMK 1207 may be substituted for BMK 2206 and up to 4 hours of BMK 2205.
Any ENG, LSC, MTH or SPE courses are acceptable electives.
Math, Science, or Communication Gen Ed Elective: Any Gen Ed course
BMK 1201 Sales Management (for certificate only)

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Semester 1
Prefix/Num
Title
Info
CR
FA2014
SP2015
BMK 2102
Introduction to Sales
3
marked
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____________________________

This course emphasizes the application of selling techniques in various personal and professional situations. The various stages of a customer relationship sales process are discussed including: rapport, need discovery, demonstration, negotiation, closing, prospecting, customer service and time management. Application of selling techniques towards the daily activities throughout a student's career is stressed throughout the course.

BUS 1101
Introduction to Business
3
marked
marked
____________________________

A survey of the basic business principles is covered. Some of the units studied are business in the economy, making firms successful, marketing strategy, sources of financing, using information systems, personnel management, labor problems, government and business relations.

BUS 2201
Principles of Management
3
marked
marked
____________________________

This course introduces students to principles of business management and develops skills needed to manage people and resources. Objectives, strategies, leadership, organization structure, motivation, quality, teaming, change and operational proceduresare covered.

DAP 1201
Business Computer Systems
marked
marked
____________________________

A study of computer concepts, including the information processing cycle, file organization, data communications and operating systems and systems software. Applications software, including spreadsheets, database, word processing, presentation software, computer communications, operating systems, and Internet access and use with E-Commerce emphasis. Emphasis on computer hardware and software concepts. PREREQUISITE: Recommended one semester of typing.

or
ELEC
Computer Elective marked
3
marked
marked
____________________________

ELEC
Social Science Gen Ed Elective marked
3
marked
marked
____________________________

Term Total
15
Semester 2
Prefix/Num
Title
Info
CR
FA2014
SP2015
ACC 1101
Applied Accounting
marked
marked
____________________________

This is a preliminary course in theory and practice of business accounting (for service and merchandise businesses). Major topics covered are accounting procedures, special journals, payroll accounting, accrued basis, and periodic summary.

or
ACC 2101
Financial Accounting
4
marked
marked
____________________________

This course presents accounting as an information system that produces summary financial statements, primarily for users external to a business or other enterprise. Students study the forms of business organization and the common transactions entered into by businesses. The emphasis is on understanding and applying basic accounting principles and other concepts that guide the reporting of the effect of transactions and other economic events on the financial condition and operating results of a business. How to analyze and interpret historical financial statements and the limitations of using these in making forward-looking business decisions is included. The primary concept emphasis will be accounting for current assets and liabilities, long-term assets and liabilities, stockholder equity, corporations' cash flow statements, and financial statement analyses. PREREQUISITE: Two years of high school bookkeeping and accounting, and/or ACC 1102 Fundamentals of Accounting, or consent of instructor.

BMG 1202
Business Math
marked
marked
____________________________

Topics covered include: bank records, sales invoices, percentages, cash and trade discounts, markups and markdowns, interest, loans, finance charges, taxes, payroll, and commissions. PREREQUISITE: REM 0420 Basic Math with a C or better or scoring at beginning Algebra level on placement exam or consent of instructor.

or
ELEC
College Level Math marked
4
marked
marked
____________________________

BMK 2101
Principles of Marketing
3
marked
marked
____________________________

A survey of the field of marketing as comprised of the four marketing functions:price, product, promotion, and distribution. The course emphasizes the changing field of marketing as a facilitation of the flow of goods, services and ideas from producers to consumers. Focus is placed on customer relationships by understanding skills necessary to develop a customer focused organization. Integrated throughout the course is the importance of determining and fulfilling customer needs and expectations while managing quality and maintaining a profitable organization. Throughout the course students will consider the role of marketing in business, non-business and personal applications.

ELEC
Economics Elective marked
3
marked
marked
____________________________

ELEC
Elective marked
3
marked
marked
____________________________

Term Total
17
Summer Semester
Prefix/Num
Title
Info
CR
FA2014
SP2015
BMK 1205
Internship I
7
marked
marked
____________________________

This is a required course for Marketing Business Management program students. Vocational opportunities, career planning, team relations, customer satisfaction and human relations are studied. On-the-job training or supervised occupational experience in a business environment compatible with enrollee's career objective is required. PREREQUISITE: Twelve semester credit hours completed or concurrent or consent of the program coordinator.

BMK 1206
Business Management Seminar I
1
marked
marked
____________________________

Seminar includes instruction and on-the-job training. Problem solving and decision making as applied to the student's work environment are discussed. Attention is given to development of work skills necessary to become employed full-time in mid-management.

Term Total
8
Semester 3
Prefix/Num
Title
Info
CR
FA2014
SP2015
BMG 2204
Human Resource Management
3
marked
marked
____________________________

This course is for first-line managers and students interested in becoming human resource management. The course is a survey of human resource planning, selection, interviewing, testing, placement, training and follow up as part of the overall management process. Case studies allow the students to apply theory to practical situations.

BMK 1202
Principles of Retailing
2
marked
marked
____________________________

Principles of Retailing covers retail concepts including:location, layout, finance, purchasing, pricing, credit and collection, stock control, personnel, business forecasting, customer service, and customer satisfaction. Some attention is given to principles and problems as they relate to student experiences in a retail position. Internal and external customer satisfaction is integrated throughout the course.

BMK 1203
Advertising
2
marked
marked
____________________________

This course is a survey of the methods and techniques of advertising. Course discussion includes the history of advertising, advertising cycle, selection of media, analysis of copy and displays, preparation and layout of copy, trademarks, slogans, campaigns, costs and measurement of results.

BUS 2101
Business Law I
marked
marked
____________________________

Introduction to the legal system as it affects business activity. Areas of concentration include formation and nature of contracts, the agency relationships, and the Uniform Commercial Code Law of Sales and Commercial Paper.

or
ELEC
Real Estate Elective marked
3
marked
marked
____________________________

ENG 1111
Composition I
marked
marked
____________________________

Composition I is an introductory course in composition and rhetoric emphasizing expository prose. Major focus is on organization, paragraph structure, and elimination of mechanical errors. The writing course sequence will (1) develop awareness of the writing process; (2) provide inventional, organizational, and editorial strategies; (3) stress the variety of uses for writing; and (4) emphasize critical skills in reading, thinking, and writing. Grade of C or better is required for IAI transfer credit. (Not to be used for humanities credit)

or
ELEC
English Gen Ed Elective marked
3
marked
marked
____________________________

ELEC
Math, Science, or Comunications Elective marked
3
marked
marked
____________________________

Term Total
16
Semester 4
Prefix/Num
Title
Info
CR
FA2014
SP2015
GEN 2297
Employment Skills
1
marked
marked
____________________________

This course prepares the student for job interviews, job placement, and employment. Verbal and written communication skills are implemented through assigned reports. Topics of discussion and debate range from securing and keeping a job to individual attitudes, work habits, work ethics, and interviewing skills. The student will be required to prepare a written resume and to apply communication skills in practical situations.

BMK 2205
Internship II
7
marked
marked
____________________________

This is a required course for the Marketing Business Management Program. Vocational opportunities, career planning, job search techniques, team relations and human relations are studied. On-the-job training or supervised occupational experience in an environment compatible with the enrollee's career objective is required.

BMK 2206
Business Management Seminar II
1
marked
marked
____________________________

Seminar includes instruction and on-the-job training. Problem solving and decision making as applied to the student's work environment and experience are discussed. Attention is given to development of occupation competencies necessary to become employed full time in mid-management.

EDU 1108
Standard Red Cross First Aid
2
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marked
____________________________

This course, which is designed for the general public, consists of regulations, American Red Cross first aid methods and safety procedures. It includes self-help and home care first aid procedures.

Term Total
11
Program Total
67


We recommend that you contact an advisor before enrolling in any degree, certificate, or transfer program to ensure all requirements are met including total hours associated with transfer courses.

marked This is a General Education or Elective course to be selected and therefore has no schedule link.

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