GAD 2221 - Computer Graphic Techniques

The course focuses on advanced visual communication using computer graphics to produce advertising and layout designs for complex publications, including web publishing. Students will also study the history of advertising, media types, and advertising strategies. Emphasis is placed on attaining a good grasp of design concepts, creativity, effective problem solving, and presentation through lecture, presentation, in-class assignments, a research project, and outside class work. Work will be based on mastering hand skills in the form of sketches and layout and design. Computer skills will be perfected in the areas of design work on Adobe Illustrator and Photoshop using scanners and color printers. Adobe Dreamweaver and Flash will be introduced to facilitate web design and simple logo animation. Finally, portfolio development and implementation will be a focus in this course. As well, we will focus on preparation for client presentations, career exploration, and preparation for employment interviews and graphic design marketability. PREREQUISITE: GAD 1211 Computer Graphic Applications.

IAI Codes - Illinois Articulation Initiative (If applicable)